BRIEF
Get those torn between their duty to the planet and their duty to the community to find ways of making sure single-use masks don't clog our oceans by showing them they can make the difference.
INSIGHT
People who aren't that worried about the environment won't think twice before using single-use masks. They will only re-use something if has great value to them.
SOLUTION
Cover-Cola. A campaign that will be lead by Coca-cola, replacing their famous packaging label with re-usable textile masks, that will be featuring the design of famous designers.
A campaign led by Coca-cola, replacing their famous packaging label with re-usable textile masks.
Featuring masks designed by designers all around the world, including some rarety editions of masks designed by Coco-Channel, Marc Jacobs, Versace, Michael Kors, Vera Wang, Vivienne Westwood, Dior, Chloe Kardashian, to name a few.
Designers from all around the world can submit their designs on Coca-Cola's website and the public gets to vote on their favorite designs online on the Coca-colas website. The top 20 will be selected every week and released in the market, and whilst that happens a very small selection of the rarety designs by famous designers will be selected, making the whole experience even more special.
The Masks
The public will be able to vote for their favourite designs, the deisgns with most votes will be available in
larger quantity compared to others. 20 designs every week are going to be available in the supermarkets.
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