BRIEF
Identify a problem in a community in the UK and use 5G and Giffgaff to solve it.
INSIGHT
60% of brits over 65 travel regularly. Experts predict that older people are going to be less likely to travel after the coronavirus pandemic.
CREATIVE CONCEPT
Use the powers of 5G, to bring Giffgaff members closer to their grandparents by giving them a virtual reality holiday experience.
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