Â
BRIEF
Identify a problem in a community in the UK and use 5G and Giffgaff to solve it.
​
INSIGHT
60% of brits over 65 travel regularly. Experts predict that older people are going to be less likely to travel after the coronavirus pandemic.
​
CREATIVE CONCEPT
Use the powers of 5G, to bring Giffgaff members closer to their grandparents by giving them a virtual reality holiday experience.
Wanna see more?
Â