BRIEF
Create a copy lead campaign that helps millennials reconnect with nature. Whilst associating YULA to it.
INSIGHT
Millennials have swapped glorious forests for concrete jungles. While hustling with early deadlines and tough workouts, they are no longer connected to the power of nature. They fuel their bodies and mind with "organics" but forget to energise their spirit — their life-giving force.
CREATIVE CONCEPT
We've used the brand's various animal spirits to personify every person’s inner spirit. And remind them of their deep Amazonian spirit lying dormant and the powers it can unleash.
Short copy
Long Copy
Social
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